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PODCAST EDITION 1 –THE POWER OF PURPOSE

13 May 2020

PODCAST EDITION 1 –THE POWER OF PURPOSE

In Episode 1 of our brand-new #TIMETOLEAD leadership podcast series, Keith Farlinger, BDO’s global CEO, has a laser focus on the power of purpose.In the current crisis, leaders need to demonstrate their resilience if they are to recover –and go on to thrive into the future.

And having a strong purpose has a role to play in making a business resilient:it has been proven that purpose-driven organisations do better.They are more ambitious, they attract and retain the right talent, they inspire innovation and are able to make faster decisions. Crucially, they are more trusted.Why?Because purposeful organisations have a well thought-through strategy.They know exactly why they do what they do, and who they are doing it for.

In conversation with Eleisha Stevens of InspireWorx, Keith shares his personal views on a topic he values greatly.

We hope you appreciate the rich content and valuable insights of these podcasts, and these will help you to emerge stronger from the current situation. Together we will create vibrant economies in our Dutch Caribbean islands, and ensure the well-being of our communities.

Next week–launch date Wednesday 20 MayIn Episode 2: Trond-Morten Lindberg, BDO’s regional CEO EMEA,on the importance of a sustainablebusiness and asks, are all the topics that were on the board agenda before the crisis still as relevant as they were before?